Privacy Policy

VERDADERO SPIRITS LLC
PRIVACY POLICY

Effective Date: June 4, 2026
Last Updated: June 4, 2026

Verdadero Spirits LLC, the owner of the Verdadero Tequila brand ("Verdadero," "we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit verdaderotequila.com (the "Site"), interact with our digital communications, participate in our promotions, or otherwise engage with us online.

Please read this Privacy Policy carefully. If you do not agree with this Privacy Policy, please discontinue use of the Site.

This Site is intended solely for individuals who are of legal drinking age in their respective jurisdiction. In the United States, you must be 21 years of age or older to access or use this Site. By using this Site, you represent that you meet the applicable legal drinking age requirement.

1. INFORMATION WE COLLECT

1.1 Information You Provide Directly

We may collect information you voluntarily provide to us, depending on how you interact with the Site, including:

    (a) Name, email address, date of birth, or other age-verification information;

    (b) Contact information when you submit an inquiry or request;

    (c) Information submitted through event registrations, surveys, sweepstakes, contests, or promotional forms;

    (d) Content you submit through forms, surveys, contest entries, social media interactions, or other digital channels; and

    (e) Communications you send to us directly by email or through the Site.

Where purchase functionality is made available through third-party platforms, including ReserveBar, those third parties may collect payment information, shipping address, billing address, order details, and other information necessary to process and fulfill your order. Such information is collected and processed according to the applicable third party’s own terms and privacy policy.

1.2 Information Collected Automatically

When you visit the Site, we may automatically collect certain technical information, including:

    (a) IP address and general geolocation data;

    (b) Browser type, device type, and operating system;

    (c) Pages viewed, links clicked, and time spent on the Site;

    (d) Referring URLs and exit pages; and

    (e) Cookie identifiers and similar tracking technologies.

1.3 Information from Third Parties

We may receive information about you from third-party sources, including social media platforms, advertising partners, analytics providers, event partners, promotional partners, and third-party e-commerce platforms, consistent with their own privacy policies and applicable law.

2. HOW WE USE YOUR INFORMATION

We may use the information we collect for the following purposes:

    (a) To verify legal drinking age before providing access to certain content or functionality;

    (b) To communicate with you about inquiries, promotions, events, or other interactions with Verdadero;

    (c) To send you marketing communications where you have opted in or where otherwise permitted by law;

    (d) To personalize your experience on the Site;

    (e) To administer sweepstakes, contests, events, surveys, and promotional programs;

    (f) To analyze Site traffic and improve our content, functionality, marketing, and user experience;

    (g) To comply with legal obligations and enforce our Terms and Conditions;

    (h) To detect and prevent fraud, abuse, unauthorized access, or other improper activity; and

    (i) To support legally compliant third-party e-commerce experiences where applicable.

3. COOKIES AND TRACKING TECHNOLOGIES

3.1 Use of Cookies and Similar Technologies

We use cookies, web beacons, pixels, and similar technologies to enhance your experience on the Site, understand how visitors interact with our content, improve our marketing, and measure campaign performance. Cookies are small data files stored on your device that help us recognize you, remember your preferences, and understand how you interact with our Site.

3.2 Types of Cookies We May Use

We may use the following types of cookies and tracking technologies:

    (a) Essential Cookies. These are required for core Site functionality, including age verification, security, and session management.

    (b) Analytics Cookies. These help us understand how visitors interact with the Site, including through tools such as Google Analytics or similar services.

    (c) Marketing Cookies. These are used to deliver relevant advertising, support retargeting, and measure campaign performance.

    (d) Preference Cookies. These remember your settings and preferences across visits.

3.3 Cookie Controls

You may control cookie preferences through your browser settings or through any cookie preference tool made available on the Site. Please note that disabling certain cookies may limit your ability to use some features of the Site.

Some browsers transmit “Do Not Track” or other opt-out preference signals. Because there is no uniform industry standard for all browser-based signals, we may not respond to every such signal. Where required by applicable law and technically supported by our Site, we honor legally recognized opt-out preference signals, including Global Privacy Control.

4. HOW WE SHARE YOUR INFORMATION

4.1 No Sale of Personal Information for Money; Privacy Choices

Verdadero does not sell personal information for money. However, our use of certain advertising, analytics, or tracking technologies may be considered a “sale,” “sharing,” or “targeted advertising” under certain state privacy laws. Where required by applicable law, you may opt out of such uses by contacting us at info@verdaderotequila.com or by using any “Your Privacy Choices,” “Do Not Sell or Share My Personal Information,” cookie preference, or similar tool made available on the Site.

4.2 Categories of Third Parties with Whom We May Share Information

We may share your information with the following categories of third parties:

    (a) Service Providers. Third parties who assist us with email delivery, analytics, Site hosting, age verification, customer support, marketing support, fraud prevention, and other business operations, subject to appropriate confidentiality or data protection obligations.

    (b) Third-Party E-Commerce Providers and Licensed Retailers. If you choose to purchase products through third-party platforms, including ReserveBar, we may direct you to those providers or share limited information necessary to facilitate the purchase experience, where applicable. Those providers are responsible for their own data practices, payment processing, order fulfillment, shipping, returns, refunds, and customer service.

    (c) Business Partners. Third parties involved in co-branded experiences, joint promotions, sweepstakes, events, or other partner-supported activities where you have consented or where otherwise permitted by law.

    (d) Legal Authorities. Government authorities, courts, law enforcement, or other parties when required by law, court order, subpoena, government request, or similar legal process, or when we believe disclosure is necessary to protect our legal rights, users, business, or the safety of others.

    (e) Successors. Parties involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other business transaction, subject to appropriate confidentiality protections.

    (f) Other Parties with Your Consent. Any other party for any purpose disclosed to you at the time of collection or with your consent.

5. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, enforce our agreements, and maintain appropriate business records.

When information is no longer needed, we delete, de-identify, or anonymize it in accordance with our internal data retention practices and applicable law.

6. YOUR PRIVACY RIGHTS

6.1 General Privacy Rights

Depending on your state or country of residence, you may have certain rights regarding your personal information, including:

    (a) Access. The right to request a copy of the personal information we hold about you.

    (b) Correction. The right to request correction of inaccurate or incomplete information.

    (c) Deletion. The right to request deletion of your personal information, subject to legal exceptions.

    (d) Opt-Out of Marketing. The right to unsubscribe from marketing emails at any time using the unsubscribe link in any email or by contacting us directly.

    (e) Data Portability. The right to request your information in a structured, machine-readable format.

    (f) Restriction. The right to request that we restrict the processing of your information in certain circumstances.

    (g) Opt-Out of Targeted Advertising, Sale, or Sharing. The right to opt out of certain uses of your personal information where required by applicable law.

6.2 California Residents

Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, California residents may have additional rights, including the right to know, delete, correct, and opt out of the sale or sharing of personal information.

Verdadero does not sell personal information for money. However, certain advertising or analytics technologies may be considered a “sale” or “sharing” under California law. You may opt out by contacting us at info@verdaderotequila.com or by using any privacy choices tool made available on the Site.

6.3 Texas Residents

Under the Texas Data Privacy and Security Act, Texas residents may have the right to access, correct, delete, and obtain a copy of personal data, and to opt out of targeted advertising, sale of personal data, and certain profiling activities.

6.4 Exercising Your Rights

To exercise any applicable privacy rights, contact us at info@verdaderotequila.com. We will respond to verifiable requests within the timeframes required by applicable law.

6.5 Sensitive Personal Information

We do not use or disclose sensitive personal information for purposes that would require a separate right to limit under applicable privacy laws, unless otherwise disclosed at the time of collection.

7. THIRD-PARTY LINKS

Our Site may contain links to third-party websites, social media platforms, e-commerce providers, licensed retailers, delivery providers, partner pages, or other external services.

This Privacy Policy does not apply to those external sites or services. We encourage you to review the privacy policies and terms of any third-party sites you visit or use.

8. CHILDREN’S PRIVACY

Our Site is not directed to individuals under the legal drinking age. In the United States, our Site is not directed to individuals under 21 years of age.

We do not knowingly collect personal information from individuals under the legal drinking age. If we become aware that we have inadvertently collected information from a person under legal drinking age, we will take steps to delete that information promptly.

If you believe we have collected information from an underage individual, please contact us at info@verdaderotequila.com.

9. DATA SECURITY

We implement commercially reasonable technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

10. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this Privacy Policy at any time. We will notify you of material changes by updating the "Last Updated" date at the top of this page and, where appropriate, by providing additional notice, such as a prominent notice on the Site or via email.

Your continued use of the Site following any changes constitutes your acknowledgment of the updated Privacy Policy.

11. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Verdadero Spirits LLC
Austin, Texas
Email: info@verdaderotequila.com
Website: verdaderotequila.com